Our Story

I coined the word “CyberTrance” in 1994 in San Francisco. Why does this matter? Well, this music was based on storytelling through electronic sounds. It caught on, and many Silicon Valley coders and gamers came to my underground shows around 2000. Mars and Mystre were everywhere playing CyberTrance.

I want to think in my world; there is a possibility Elon was also a fan, and since my name is Mars, maybe the Cybertruck name had a 1% chance of coming from CyberTrance. I mean, what are the chances, right? 

So, I tried to retire from music around 2003 to pursue my dream full-time—unmanned aerial technology.  I built my first full-functioning gas helicopter when I was 12 years old in 1984 and almost killed myself and my neighbors, but in 2003, I was happy to start working on what is now the modern-day drone. So why does this matter? From all the designs and ideas of flight development and going on to work with the fine people at NASA, Nokia Bell-Labs, and many others over the years, my passion became to build the ultimate van for myself.

Before my first helicopter build, at 8 years old, I built my first soapbox racer with my dad. It was out of wood. I then had the idea to build a van—a soapbox van. However, that idea petered out, and I gave up. But in 2008, I lived in a VW Pop Top Van for three years while working on an album that’d eventually get signed to Sony. Ten years later, this lifestyle eventually became known as Van Life. Who’d have known?

Why does all this matter? I lived in a van long before they were cool or trendy. I know what facilities are used and what only looks good on social media.

This van was made for me based on everything I learned about living in a van.

I drove in the Bay Area for many years, flying drones for Discovery Channel and National Geographic, for example, and I’d pass the Tesla Factory a few times a month. I wanted to work on a van for Tesla long before the Cybertruck was announced. It’s not specifically because I prefer electric over gas vehicles, but more so because Tesla is my favorite car company. So I thought of handing Elon a business card, but I knew that wouldn’t work. So, I decided to create my business card instead. A business card that we could sit in and relax inside of. A place for Urban Chill-Tech and to eventually go on the chassis of the Cybertruck.

So, after five years of blood, sweat, and tears spent on my prototype, I finally have it ready for myself, Elon, and you.